Selling and buying of digital products online has become big business these days. All without the worries of: order taking, warehousing, and the headache of shipping and handling a physical product.
The process is quite simple, visitors come to your website, choose their product, make the payment, and within minutes, they download and access their e-book or software. All of this is done 24 hours a day, 7 days a week.
Sounds simple right? Well there are a few steps that you should take to protect your digital products from individuals who would rather obtain it without paying for it. To be honest with you, digital download protection is not the first thing people think about when selling a digital product online.
Therefore, by reading this article and following a few simple steps, you could help protect your digital products from virtual pirates.
1) Always place your product file in a zipped folder before uploading to your server. This can be accomplished one of two ways:
a) With a product called WinZip
b) By right clicking on your digital product folder, then selecting the option "Send To", then, click on Compressed (zipped) Folder.
This is a necessary step, unless you want your PDF files indexed by the search engine making them available for the whole world to find.
2) Use an uncommon file name for your zipped file. Something like, X9F87S27, this serves two purposes. (This is also a good idea for the download folder on your sever.) First, it makes it harder for people to find the file. Second, it's harder to remember when incorporated in your download link.
Which link would be easier to remember: ex. www.(yoursite).com/download/thankyou.html or www.(yoursite).com/e7fjdk76/r9e37k-3ineke.html the choice is up to you.
3) The other thing you can do to protect your digital product is to change the file name every so often.
Following these simple steps can help you to protect your digital products. So taking a quick review of your digital delivery can help stop people from walking away with a freebie.
But if you wanting to take the next step, to a more secure download page and protect your online products.
Sell Your Website Business Fast!
Friday, February 13, 2009
Thursday, February 12, 2009
Digital Download Protection- Yes You Can
You find yourself today in the world of Internet Marketing with the perfect niche and digital product to sell. You have everything ready to go to make your first sale when you do a Google search and find that your "Thank You" page has been indexed for the world to access.
Well digital download protection can start by taking a few simple steps! Steps that can help protect your digital products from getting hacked or found by a web search. Now following these steps does not guarantee that some hacker somewhere will not find your digital product, but it may stop the "Average Joe" from stumbling upon them.
So how do you protect your digital downloads?
Digital download protection starts with taking a few basic security steps that take minutes to do without the use of any special software or programming knowledge.
1) BY zipping your downloadable products and giving the file a long file name. Example:DFRE3456yy.zip
3) Add an index.html page to the folder. This way you can keep most people from looking in the file and seeing everything that is kept there.
2) The next step in digital download protection is by adding a redirect script to your index page. The easiest way to do this is by adding a Meta refresh tag.
META HTTP_EQUIV="refresh"content="0;URL=http://www.yourdomain.com'
Or this php script:
?php header("Location: http://yourdomain.com"); ?
Just place <> around each tag above then replace (yourdomain.com) with your own domain name and place between the header tags on your index.html page.
4) A more time consuming way of digital download protection is to change your download links more often. This step limits the chance that your link will be listed on some forum, message board or shared with friends.
5) Now preventing search engine spiders from reading and indexing your download pages is another story. Use the following Meta tag to prevent the link on your "Thank You" page from being indexed:
META name="robots" content="noindex, nofollow".
Place it on your thank you page between the header tags.
6) The last means of digital download protection is by using a robots.txt file. Although it may stop your files or folders from being indexed by search engines, it will not protect them from thieves and hackers.
Your robots.txt is easily readable, just by typing yourdomain.com/robots.txt (that is, if you are using one) into the browser address bar and file names that you are trying to protect are now viewable. So use great caution when using a robots.txt or take it one step further by using dedicated software to secure your "Thank You" page.
Well digital download protection can start by taking a few simple steps! Steps that can help protect your digital products from getting hacked or found by a web search. Now following these steps does not guarantee that some hacker somewhere will not find your digital product, but it may stop the "Average Joe" from stumbling upon them.
So how do you protect your digital downloads?
Digital download protection starts with taking a few basic security steps that take minutes to do without the use of any special software or programming knowledge.
1) BY zipping your downloadable products and giving the file a long file name. Example:DFRE3456yy.zip
3) Add an index.html page to the folder. This way you can keep most people from looking in the file and seeing everything that is kept there.
2) The next step in digital download protection is by adding a redirect script to your index page. The easiest way to do this is by adding a Meta refresh tag.
META HTTP_EQUIV="refresh"content="0;URL=http://www.yourdomain.com'
Or this php script:
?php header("Location: http://yourdomain.com"); ?
Just place <> around each tag above then replace (yourdomain.com) with your own domain name and place between the header tags on your index.html page.
4) A more time consuming way of digital download protection is to change your download links more often. This step limits the chance that your link will be listed on some forum, message board or shared with friends.
5) Now preventing search engine spiders from reading and indexing your download pages is another story. Use the following Meta tag to prevent the link on your "Thank You" page from being indexed:
META name="robots" content="noindex, nofollow".
Place it on your thank you page between the header tags.
6) The last means of digital download protection is by using a robots.txt file. Although it may stop your files or folders from being indexed by search engines, it will not protect them from thieves and hackers.
Your robots.txt is easily readable, just by typing yourdomain.com/robots.txt (that is, if you are using one) into the browser address bar and file names that you are trying to protect are now viewable. So use great caution when using a robots.txt or take it one step further by using dedicated software to secure your "Thank You" page.
Tuesday, February 10, 2009
The Digital Revolution - The Hottest Thing For Marketing
Great numbers of companies are competing with each other to establish their brand name and get noticed by the prospective clients through various kinds of mediums. Today, the hottest "in" thing that majority of the companies opting is the digital promotional products so as to make their presence in the market.
Digital promotional gifts are the most ideal promotional gift to promote the brand of your company. Some of the digital promotional gifts include USB drives, mini digital camera, mini digital photo frame, MP4 player, bubble calculator and calendar clock calculator. Apart these, roll up calculator projection talking clock, pen holder with radio, mini USB mug warmer and USB lava lamp are several digital promotional products that can be given for the promotion of your company and brand. The digital promotional products can be personalized as well, as you can engross the name of your company, or the caption of your product with the contact information.
The digital promotional products have a better recall value, as the people will use or see your product, which you gifted to them almost every day, which help them to recall your name again and again. May be next time when they will go out in the market to buy the same product of any other company may purchase the product of your brand and thus your sales will increase, your brand name will get publicize and various more nice things may happen for your company.
The main key to maximize the advantages of this kind of promotional strategy is to search the right promotional gift and using it intelligently. Just for the reason that you got a nice supplier who will sell any discount digital products does not mean that you automatically use them as promotional giveaways. When choosing the promotional give always, you are required o give a serious thought, as you have to select an item, which is able to represent your brand and your services and products.
Selecting the best digital promotional product decide an occasion when to give these exclusive promotional gifts.
Nevertheless, the promotional gifts like the personal life can be presented at any point of time and on any occasion. You do not have to wait for a particular event to gift; it could be New Year or any festivity. Even you can offer these promotional gifts at some major event like launch of a new product or making a new contract or at promotional campaigns.
Digital promotional gifts are the most ideal promotional gift to promote the brand of your company. Some of the digital promotional gifts include USB drives, mini digital camera, mini digital photo frame, MP4 player, bubble calculator and calendar clock calculator. Apart these, roll up calculator projection talking clock, pen holder with radio, mini USB mug warmer and USB lava lamp are several digital promotional products that can be given for the promotion of your company and brand. The digital promotional products can be personalized as well, as you can engross the name of your company, or the caption of your product with the contact information.
The digital promotional products have a better recall value, as the people will use or see your product, which you gifted to them almost every day, which help them to recall your name again and again. May be next time when they will go out in the market to buy the same product of any other company may purchase the product of your brand and thus your sales will increase, your brand name will get publicize and various more nice things may happen for your company.
The main key to maximize the advantages of this kind of promotional strategy is to search the right promotional gift and using it intelligently. Just for the reason that you got a nice supplier who will sell any discount digital products does not mean that you automatically use them as promotional giveaways. When choosing the promotional give always, you are required o give a serious thought, as you have to select an item, which is able to represent your brand and your services and products.
Selecting the best digital promotional product decide an occasion when to give these exclusive promotional gifts.
Nevertheless, the promotional gifts like the personal life can be presented at any point of time and on any occasion. You do not have to wait for a particular event to gift; it could be New Year or any festivity. Even you can offer these promotional gifts at some major event like launch of a new product or making a new contract or at promotional campaigns.
Monday, February 9, 2009
Creative Digital Products - Are They Profitable?
Through the Internet, average people have the opportunity to become authors, musicians and even video game designers. And, they can even make money if they decide to distribute their work in the form of a digital product... an ebook, music CD or gaming DVD.
Yet, one does have to ask the question, is there a potential to earn a full-time living with a creative digital product, especially when demand seems to be for digital products that are informative?
Well, when it comes to Internet marketing, you will have to think outside of the box when promoting creative digital products. For example, say you wrote an ebook that serves as a marriage novel. Of course, you can try to promote the ebook on any keyword related to "marriage novel", but you won't find as many niches. And the few you do find will be for novels that are given away for free.
So, you will want to try to focus on keywords where people are already in the mindset to buy. Start a blog on romance books and provide reviews on novels that you know people are purchasing. At the top portion of your blog include a banner that leads the reader to your marriage ebook. Make sure it's enticing... including a picture of a man and woman kissing as well as a captivating headline. If you can price your book really cheap, (like $1 or so), you may want to include that in the ad as well.
The same approach can be used for other types of creative digital products, whether they are music CDs or gaming DVDs. However, remember that as a no-name, you have to provide extra incentive for people to buy your work. With informative digital products, this doesn't matter as much because people care more about the information you're providing. If your ad seems to indicate your digital product will meet their needs, they will be more likely to buy from you.
Yet, with creative digital products, people are looking to be entertained. They know they will get a good read from Danielle Steel or a good game from Electronic Arts, but what can they get from you? It doesn't help that there are hundreds of people out there that will distribute their work for free. Why would they buy from you when they could just download free digital products?
This is where your marketing has to come into play. You must make your digital product so enticing that people are one step away from purchasing the item. Seal the deal by offering a very low price. If an ad is interesting enough, some people will buy just out of curiosity. But if the item is overpriced, they will lose interest.
In conclusion, it is possible to make money with creative digital products. However, you will have to work a little harder because the market is totally different. But once you learn the secrets behind marketing in general, you'll be able to make money while letting others see your creative vision.
Yet, one does have to ask the question, is there a potential to earn a full-time living with a creative digital product, especially when demand seems to be for digital products that are informative?
Well, when it comes to Internet marketing, you will have to think outside of the box when promoting creative digital products. For example, say you wrote an ebook that serves as a marriage novel. Of course, you can try to promote the ebook on any keyword related to "marriage novel", but you won't find as many niches. And the few you do find will be for novels that are given away for free.
So, you will want to try to focus on keywords where people are already in the mindset to buy. Start a blog on romance books and provide reviews on novels that you know people are purchasing. At the top portion of your blog include a banner that leads the reader to your marriage ebook. Make sure it's enticing... including a picture of a man and woman kissing as well as a captivating headline. If you can price your book really cheap, (like $1 or so), you may want to include that in the ad as well.
The same approach can be used for other types of creative digital products, whether they are music CDs or gaming DVDs. However, remember that as a no-name, you have to provide extra incentive for people to buy your work. With informative digital products, this doesn't matter as much because people care more about the information you're providing. If your ad seems to indicate your digital product will meet their needs, they will be more likely to buy from you.
Yet, with creative digital products, people are looking to be entertained. They know they will get a good read from Danielle Steel or a good game from Electronic Arts, but what can they get from you? It doesn't help that there are hundreds of people out there that will distribute their work for free. Why would they buy from you when they could just download free digital products?
This is where your marketing has to come into play. You must make your digital product so enticing that people are one step away from purchasing the item. Seal the deal by offering a very low price. If an ad is interesting enough, some people will buy just out of curiosity. But if the item is overpriced, they will lose interest.
In conclusion, it is possible to make money with creative digital products. However, you will have to work a little harder because the market is totally different. But once you learn the secrets behind marketing in general, you'll be able to make money while letting others see your creative vision.
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